Evaluating online engagement

Hello all. Apparently that post before last was a bit long… well, I’m afraid I just had alot to get off my chest on global-local deliberation on climate change!

Today I’ll be brief to make up for it…

My presentation for the Participation and Social Media Action Learning set run by Tim Davies  at LGIU is right here.

It is *hopefully a simple starting point for evaluation aimed at those setting up an online engagement project. My main argument was that a good evaluation tells a compelling story through combining qualitative  and quantitative information in a clear format to key decision makers and practitioners.

Goodgym Wins @ Social Innovation Camp

What is Social Innovation Camp?

Well, the sicamp website explains far better than I could here and here so in their own cut n’ pasted words, the idea is basically that:

The web has already had a huge impact on the way we live our lives: it has changed how we communicate, how we entertain ourselves, our friendships and the way we work. Now it is going to change how we access our health care, how we educate our children and how we provide for the most vulnerable in our communities….

Social Innovation Camp is an experiment in creating social innovations for the digital age.

It  is a competition to find the best ideas for web tools to create social change, a participant-driven event aimed at bringing together software developers and designers with those at the sharp end of social need: social innovators, entrepreneurs and those with direct experience of need themselves.

Got that?

So I spent the last weekend holed up in the basement of The Young Foundation working with a bunch of talented people with a whole range of different skills in order to build a prototype webtool, business model, social case and funding pitch for a project called The Good Gym. Which then won!

The idea of GoodGym is to provide isolated or immobile older people with regular human contact and to provide motivation for people to run and get fit.   The Good Gym aims to make it easy for people to channel the energy used up as part of their exercise routine  toward a wider social good.  The project will set up a matching and vetting service for joggers/cyclists to integrate brief visits to isolated older people into their regular exercise routines.

Here’s the final presentation which should explain a bit more of the detail. Check out the other finalists here.(The sheer amount of work done on AccessCity is worth a look!)

So, just goes to show – lock people with different skills together in a room, feed them, give them a deadline and an incentive – result = a bunch of amazing online projects for social good!

Now to sustain the momentum…will keep you posted.

CauseWired : A Web 2.0 Book Review

Review In Brief: Causewired is a new book by Tom Watson which chronicles next generation social activism, or the ’causewired’ phenomenon – people connecting directly on social issues using the web to make a difference in real life. Its pretty interesting, has some good real life examples of the power of web 2.0 so you should probably go & check it out!

Review in Full: Its true that I don’t habitually get my news through the broadsheets anymore – and that when I do get the chance to spread out the newspapers and browse through them it feels like a luxury. Maybe its something to do with the amount of time and concentration it takes to rifle through and unfold the various supplements, find what I’m looking for without a search engine, and then read something with a wordcount longer than 500 in its entirety without any links to source material or comments from other readers to distract me…. ;)

Despite my lack of dexterity and slight attention dysfunction – I do still persevere with getting information in this way, albeit less often than I used to. Of course, this move away from the printed press doesn’t mean that I read any less information, or that I’m accessing it less often. In fact my information sources are far greater in number, infinitely more diverse and (too) frequently accessed by me than ever thanks to RSS, e-newsletters, blogs, Twitter, online journals, and regular Amazon deliveries of the latest books to take my fancy.

So… I’ve increased my digestion of online, interactive, peer to peer, user generated news and info alongside a scaled down consumption of the of printed stuff; but whatever printed articles and books I do choose to take the time out to read from this deluge of information - I’m reading them quite differently now.

The way I access and absorb information has become far more interactive. As I read, I am more actively re-evaluating the text than before, wondering what other people I know think of the material and (much to the irritation of certain print fanatics!) am constantly writing notes in the margin of printed articles/books and intermittently googling references as I go…wondering more than ever before ‘what does this actually mean in practice for me, for my work, friends family?’ etc.

So, bearing in mind all of the above, I hope you’ll better understand what I did when I received a copy of Tom Watson’s new book CauseWired last week and why it matters.

What I did when I received Tom Watson’s CauseWired last week … and was it worth it?

Unsurprisingly perhaps, I started reading from the beginning, marking the interesting sections in the margin (of which there were many) and then googling my favourite references and quotes in what proved to be a fascinating chronicle of the way in which social media and connectedness is changing the face of philanthropy and activism.

Tom W writes clear and interesting accounts of how regular people have used social media tools to highlight the ongoing issues they face in their community or that they care about across the globe. He disscusses the citizen-led coverage of New Orleans post Katrina, of how Darfur and cancer research centres came to be so well supported on Facebook, of how the face of political campaigning is being changed forever, and many other fascinating practical examples of social web tools in action. I googled all of this stuff, and proceeded to skip around a few chapters back and forth and skimmed some bits, went on to discuss the references with colleagues and IM’d a couple of friends about what I’d read. Then I joined the Facebook group and contacted the author on Twitter to let him know I’d be writing something up about his book on my blog.

Then I lent the book to someone else interested in online stuff – and I hope to get it back to read the bits where I left off to go googling… :) Then I watched some Obama videos on YouTube, joined a Darfur campaign group on Facebook and sent an awareness raising video to a few friends, and finally, I clicked online to donate some money to a small charity in Africa that I only heard of and keep in touch with through email/blogposts.

The book is a great resource for anybody who wants to better understand what all this web 2.0 stuff actually does, and what it means for ordinary people right across the globe when it comes to social change.

So, yes, it was worth reading; and what is more, it was worth passing on, so I wrote it up here on my blog.

Web 2.0 is changing everything we do in a whole variety of ways both online and crucially in our everyday lives -some of these shifts are more subtle than others and they even apply to a bog standard book review like this one.

So below, please find the rest of my web 2.0 book review, or in other words – check out these links for more info. What you choose to do with that info will be the interesting part… :)

Max Gladwell

Steve MacLaughlin

The Mongoose

David Bailey

Social Innovation Summer School : Vocab Test

I went to the SIX Summer School organised by the Young Foundation in partnership with Mondragon (mik) last week. It was a gathering of people with a fantastically varied set of experiences and skills who descended on sunny San Sebastian from all over the place – but all of whom had one thing in common - an involvement in social innovation. (Whether they really knew it or not!)

What exactly social innovation IS seemed to be less clear to me as the days went by… and in a way seemed less important than the fact that ’something’ is happening in the way society arranges itself. (Plus there was a rigorous social programme which meant that many things seemed less clear as the days went by…)

However, Charlie Leadbeter had a good go at summing things up at school’s close - saying that it’s all about doing things ‘with’ people, rather than ‘to’ or ‘for’ them.

Whether that’s a good summary of ’social innovation’, I am truly unqualified to say! ;)

However I do think that its a good vocabulary for talking about much of the change we’re now seeing in terms of government, power structures and commerce – and of course, quite clearly, on the web.

We often stop ourselves from seeing through to the core of a system by building up vocabularies and terminologies which are quite restrictive and precise to define that system or driver. Of course there’s a valid purpose for this drive to tightly define our meaning – but sometimes we say ‘participative process’, when we just mean ‘with people’.

Anyway – it was three days very well spent – lots of room for thinking, new ideas, and most importantly meeting people from all over the world who are active in this field of social innovation - doing an astonishing variety of different things.

Here are just a few examples for you. There were many other very interesting projects too which I will be linking to in later posts :

Aussie-based young people’s org: Act Now

Brazil-based Sitawi : providing capital for social enterprises

MindLab – innovation in public administration- based in Denmark

Kennisland/Knowledgeland – Dutch thinktank that runs digital pioneers programme

The Hope Institute in S.Korea – making citizens’ small ideas for change make bigger impact