Of late I’ve spent some time looking at how different people approach the web – much like offline life, we have quite varying approaches! One of the more interesting resources I found on my google-journeys is the Pew Typology.
Over at the Pew Internet and American Life Project they have been surveying the way we use the web for some time now and have created a typology system based upon this data.
Take the survey and find out what kind of web user you are.
The pdf. report is available to download and goes into great detail – but here are some of the topline stats:
- 8% of Americans are deep users of the participatory Web and mobile applications
- 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work
10% rely on mobile devices for voice, texting, or entertainment
10% use information gadgets, but find it a hassle
- 49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity
The types identified are as follows …
Omnivore, Mobile Centric, Connector, Lackluster Veteran Productivity Enhancer, Infrequent but Hassled, Indifferent, Inexperienced, Experimenter, Light but Satisfied
Where do you fit? Take the survey to find out.
PS. I’m an omnivore – this is also true in real life!
PPS. I actually found the typology result to be very accurate – if you take the test, let me know what you think.