Something I’ve found useful to motivate a group of like-minded activists around a particular topic… Pledgebank, another cool idea from the MySociety people. Here’s my own pledge to go free-range in 2007…not me personally you understand, more to do with the chicken and eggs I purchase!
I managed to get 38 people over my original target, so was pretty pleased with the results! The only thing I did to publicise my own pledge was to post on Facebook.
PS. Thanks to protohiro for the chicken image….