Goodgym Wins @ Social Innovation Camp

What is Social Innovation Camp?

Well, the sicamp website explains far better than I could here and here so in their own cut n’ pasted words, the idea is basically that:

The web has already had a huge impact on the way we live our lives: it has changed how we communicate, how we entertain ourselves, our friendships and the way we work. Now it is going to change how we access our health care, how we educate our children and how we provide for the most vulnerable in our communities….

Social Innovation Camp is an experiment in creating social innovations for the digital age.

It  is a competition to find the best ideas for web tools to create social change, a participant-driven event aimed at bringing together software developers and designers with those at the sharp end of social need: social innovators, entrepreneurs and those with direct experience of need themselves.

Got that?

So I spent the last weekend holed up in the basement of The Young Foundation working with a bunch of talented people with a whole range of different skills in order to build a prototype webtool, business model, social case and funding pitch for a project called The Good Gym. Which then won!


The idea of GoodGym is to provide isolated or immobile older people with regular human contact and to provide motivation for people to run and get fit.   The Good Gym aims to make it easy for people to channel the energy used up as part of their exercise routine  toward a wider social good.  The project will set up a matching and vetting service for joggers/cyclists to integrate brief visits to isolated older people into their regular exercise routines.

Here’s the final presentation which should explain a bit more of the detail. Check out the other finalists here.(The sheer amount of work done on AccessCity is worth a look!)

So, just goes to show – lock people with different skills together in a room, feed them, give them a deadline and an incentive – result = a bunch of amazing online projects for social good!

Now to sustain the momentum…will keep you posted.



  1. Pingback: Goodgym : Site Launched! « Cased

  2. Pingback: Goodgym: Smarter social services « Cased

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