I went to the NESTA Reboot Britain conference on Monday afternoon. My top two ideas to watch were:
1) Social by Social : New book/website looking in a practical way at how social media offers opportunities for social change. Check out the link. Sponsored by NESTA and written by David Wilcox, Andy Gibson, Amy Sample Ward and Nigel Courtney and Clive Holtham of Cass Business School.
2) Interactive Charter : Tim Davies and Paul Evans were joined by Tom Watson MP and Jeremy Gould to launch a charter for developing and improving how social media is used in a government context. Again, they can explain it far better than me over at the website linked to above!
The point is that both of these ideas have something in common that is very important to me, namely – a way of looking beyond what happens online into practical ‘real world’ application and culture change. If social media is going to make a real difference to the way we operate our social and governance systems, then we need more practical projects like these to lead the way forward. Let’s move from rhetoric and discussion into more piloting and learning.