Groupon : An awesome name for an awesome idea…
First of all, it does what it says: It is a ‘coupon’ for groups. People join up to the groupon site and get sent special offers by email Eg. a half price holiday or spa visit. If a certain number of them ‘group-on’ to the offer by signing up in principle to pay for the product/service then the company will provide the product/service at a hugely discounted rate.
The Groupon concept has some great features which could be applied to a public service or social context. I thought I’d write a just a few up below for you to think about. I was wondering if anyone had come across similar incentive schemes or group buying in the public/social sector that I should take a look at?
The idea that you need to get a group of people around the offer before it goes ahead means that peer referral is strongly incentivised. This enables the groupon concept to grow virally and reach deeply into friendship or interest networks.
If you applied this to public services you could reach people that public services can find it difficult to reach in order to promote take-up of training or healthcare offers.
Targeting niche markets
You could use groupon to match user groups with very specific needs with tailored/bespoke offers made up of both financial and NON financial benefits. For example, those living with long term conditions in a particular geographic area might form a group to network AND buy support services at discounted rates. Those with rare conditions who feel isolated can be matched with others to purchase discounted specialist treatments that they need AND to provide peer support.
Pipeline for ‘new social services’
Services like Cool2Care http://www.cool2care.co.uk/ which provide specialist carers to families with disabled children could stand to gain through being able to better understand and plan for demand for the service by creating a pipeline of demand when people sign up to take on their offer. Personal budgets could be spent on this type of care OR cautious investors could be attracted to make investment once the provider has been able to demonstrate a strong market for their service.
Just a few ideas to explore…be interested to hear your thoughts.